LoyaltyJuly 2026
Dunkin’ Rewards Review: Behind the Points, Perks, and Pushback
Loyalty repricing events like Dunkin's 2025 point devaluation are stress tests for the co-brand and closed-loop infrastructure underneath — when redemption economics shift, issuers and program operators absorb the churn signal directly in authorization rates, tenure curves, and interchange-funded reward cost allocations that were modeled against the prior earn-burn ratio.
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