The consumer may see "pay in installments." The platform sees funding, risk, balance logic, servicing, and control.
BNPL Is Often a Platform Decision Long Before It's a UX Decision
BNPL often gets discussed primarily as a consumer experience decision. In reality, it's frequently a platform and execution decision long before it becomes a user-experience discussion. Three different operating models — merchant-funded, issuer-funded, third-party — each place very different demands on the infrastructure stack.
